What is SEO and Can it Help Your Business?

In recent years, online business and entrepreneurship has skyrocketed in popularity. Many people now realize that opportunities on the internet are boundless. But there’s one ingredient to a successful online business that many struggle with – driving traffic.

And what’s the holy grail of driving traffic? Search Engine Optimization (also known as SEO). It’s a difficult and time consuming way to drive traffic to a website, but it’s also the best type of traffic to drive.

So what exactly is SEO?

SEO is basically doing things to signal to Google – the world’s largest search engine – that your website is the best result for a particular search term.

If you go to google and type in “best winter boots for men,” the top 10 results on the first page of Google’s results are coveted spots. Many different individuals and agencies are all vying for the top 3 spots on that page. And that’s where SEO comes in.

So how do you do SEO?

How to Do SEOIn a nutshell, SEO comes down to 2 major things – creating amazing content around a high-volume “keyword” (i.e. a term lots of people search for in Google that’s related to your product/service) and building high-powered backlinks to that content.

Creating content can be pretty straight forward but what’s link building? It’s basically getting other (third party) websites to create a hyperlink from their website to your content.

If you’d like a professional agency to handle your SEO for you (something we highly recommend) then check out YPick.me (visit homepage).

What not to do

This type of digital marketing has been around for a couple decades but it’s a constantly changing playing field. That’s why it can be very difficult to master. For example, only 10 years ago there were several tactics that would skyrocket your rankings to the first page, which today would severely penalize your site leaving you dead in the water.

Those include:

  • stuffing your “keyword” in your content
  • mass blog commenting and linking back to your site
  • spamming your website URL across the web in low quality link sources

Those tactics used to be worth thousands of dollars in revenue, but try those tactics today and you’ll have absolutely no chance in ranking your website highly.

Can SEO help your business?

Can SEO Help Your BusinessIn a word, yes it absolutely can.

If you can rank your website highly for certain keywords, they will drive unbelievable amounts of revenue for your business. The return on investment is usually pretty high for search engine optimization.

So it’s definitely something that should be a part of your overall business marketing plan.

But it’s no longer about short-term tactics to quickly gain the top positions on Google’s first page of results.

Today you must approach it more from a “content marketing” perspective than a spammy SEO perspective. Purchased links can also definitely work, but since they’re against Google’s terms of service, if you’re caught you will be penalized and pushed back into oblivion.

It’s a risky move. But that doesn’t mean you shouldn’t pay attention to SEO. It just means you should approach it properly.

To learn more about how to do SEO check out this beginner’s guide.